“Task Analytics measures how our digital services perform. We invite colleagues across the organization to see for themselves.
“The result of using Task Analytics is that we hit the mark with much greater accuracy when crafting new web-design solutions.
“With a shared understanding of what matters most to our users, we can skip lengthy discussions and let the evidence speak for itself.
Task Analytics is for everyone who wants to find out
- Who are your actual visitors?
- Why do they visit your website?
- Could they complete the task they came for?
- Why do some users fail to complete their task?
This is how it works
A customized survey intercepts users entering your website and asks questions at the end of their visit.
Discover what tasks people visit your site to accomplish.
See if your website helped them complete their task.
Learn who your audience (really) is and how successful they are.
5. Drill down
Look at specific tasks. Why some users succeed and others fail.