Privacy Policy

Last updated: April 28th, 2021

This privacy policy is for the Task Analytics service (hereinafter Service) served by Task Analytics AS (hereinafter Task Analytics) and governs the privacy of its users who choose to use it. To understand our Privacy Policy it is important to distinguish between two aspects of our Service: Task Analytics for you as a respondent to a survey and Task Analytics for you as a client. More information on Task Analytics' Privacy, Data Safety & Security.

We strive to maintain the highest level of information security awareness and compliance in our product and infrastructure, as well as in our daily work activities. We have Data Processing Agreements based on EU's Standard Contractual Clauses (SCC) in place with all our US subcontractors. We continue working proactively with our US subcontractors to ensure that Schrems II requirements, as well as EDPB's recommendations 01/2020 (supplementary transfer tools) and 02/2020 (essential guarantees), will be complied with. This entails i.a. sufficient physical and logical restrictions, e.g. robust, state-of-the-art encryption in transit/at rest (with reliable key management and US subcontractors not having access to keys), and that our US subcontractors will challenge law enforcement requests and always disclose the minimum amount of data necessary. We will also focus on implementing new draft Standard Contractual Clauses as published by the EU Commission. View our GDPR compliance efforts concerning US data transfers.

1. Task Analytics for you as a Respondent to a Survey

In this section we describe how we protect the privacy for end users; users responding to a survey (the “Survey”) initiated by clients of Task Analytics.​

1.1 Information we collect

Task Analytics highly respects your privacy. We only collect data required to deliver reliable analysis to our clients. We do not store personal information unless it's provided by the respondent, e.g. in open-ended responses. If there is Personal Identifiable Information (PII), the client is able to delete these specific responses. ​

1.1.1 Device data

The Survey collects the following data from the device and application you are using when presented with the survey form:

  1. Web Browser name and version (e.g. “Chrome 60”)
  2. Web Browser user agent string
  3. Operating System (e.g. “macOS 10.10”)
  4. Device Type (e.g. “mac” vs. “pc”, “desktop” vs “smartphone”)
  5. Beginning and Ending website URL you were viewing while using the Survey​
1.1.2 Use of cookies

Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. ​

The Survey is a cookie-based tool and uses cookies (“_tau”, "_tac", "_taj") so that users who have either participated (opted-in) or opted-out of the survey, are not asked to participate again. It records the state of your having opted in or out, and if you’ve opted in it stores a randomly generated response identifier sent with any of your Survey responses.​

1.1.3 Third party tools

Depending on how clients of Task Analytics are using the Survey, third party tools (the “Third Party”) like Google Analytics and Hotjar may be connected to the Survey by our clients. Your responses to questions in the Survey may also be sent to the Third Party.

The client is responsible for informing and notifying Respondents about potential integrations and data processing of answers given in Task Anaytics with Third Party software.​

1.2 Why do we collect your information

Task Analytics aims to help our clients understand customer intent to elevate their service and the customer experience of their websites. ​

We collect your device data to provide insights to our clients (those hosting and integrating the Survey) regarding which user demographics or platforms might be demanding certain capabilities from their website or which may be experiencing poor service. For example, it allows our clients to understand if there is a poor experience for users of mobile Safari. ​

We use a cookie to track the state of your opt-in status and if you’re currently engaged in the Survey.

1.3 Legal grounds

We process your data within the framework of your consent.

When you give us consent for the processing of your personal data for specific purposes, we process data in accordance with the purposes and to the extent defined in the declaration of consent. You have the possibility to revoke your consent at any time with effect for the future.

Consent to data collected by cookies is considered provided by you through the settings of your internet browser. In your browser you can adjust the settings according to which cookies you wish to consent to.

2. Task Analytics for you as a Client

In this section we describe how we protect the privacy of Task Analytics clients while using our service (the “Service”) for customer intent analytics.

2.1 Information we collect

As a client of Task Analytics, you assume the role of Data Controller with respect to your usage in collecting customer intent data. In this manner, Task Analytics assumes the role of Data Processor.

When you use the Task Analytics administrative application (, Task Analytics assumes the role of Data Controller with respect to any information collected while using

2.1.1 Information you provide to us

You need a Task Analytics account before you can access the Service. When you register for an account, we collect your name and email address. Your password, while collected, is stored securely only in a hashed form. Your name (first and last name), organization name, sector/industry and business size are optional.

When you consult with our customer service team, send us an email, or communicate with us in any way, you are giving us information that we collect and may store for better servicing your inquiries.

2.1.2 Survey data

We store your Survey data (questions, responses, and settings) for you as part of our Service.

2.1.3 Use of cookies and local storage

The Service uses cookies to better the users experience while visiting the website primarily to support integration with some Third Party Tools listed in 2.1.4. You may block or delete these cookies as desired as they do not impact the primary function of our Service. ​

We also make use of your browser’s Local Storage. This allows your web browser to cache some application settings and, more importantly, the access token created when you authenticate with our application. This is required for secure access to the provided Service.

2.1.4 Third party tools
  • Task Analytics uses ArangoDB Oasis as a management service for multi-model databases. Data is stored in the European Union. ​​
  • Task Analytics uses the Heroku Cloud platform to build, deliver, monitor and scale apps. Heroku’s servers are located in Dublin, Ireland.
  • Task Analytics uses SendInBlue for managing customer contact lists for product-related and marketing communication. You can consult SendInBlue’s privacy policies for more information.

2.2 Why do we need your information

We collect your email address and optionally your first name, and last name to help identify our clients when logged into the Service. This allows us to communicate via Intercom for customer service and announcement purposes and also allows us to understand how new product features are being used. ​

We collect product usage behavior (e.g “click tracking”) to improve the service we offer. This includes aggregating information the features of the Service that you use. ​

We also collect your email to be able to send you system alert messages. For example, we may let you know about temporary or permanent changes to our services, like planned outages, new features, version updates, releases, abuse warnings, and changes to our Privacy Policy. ​

We will also use your email address to send you informational and promotional content that you may choose (or “opt in”) to receive when you register for your account. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.

2.3 Legal grounds for collecting your data

We collect your data in order to fulfil our contractual obligations to you outlined in the Terms of Service. ​

We process only the personal data that is necessary in order to provide our services under our agreement with you. ​

In case you give us consent for the processing of your personal data for specific purposes, we process data in accordance with the purposes and to the extent defined in the declaration of consent. You have the possibility to revoke your consent at any time with effect for the future.

3. for you as a Visitor

In this section we describe how we protect the privacy of visitors to our homepage, and how in this regard we act primarily as Data Controller.

3.1 Information we collect

Like many websites, uses automatic data collection tools including cookies and web beacons to collect details about your browser type, the website that referred you to, your clickstream behavior, and your IP address.

3.1.1 Use of Cookies

We use cookies on our homepage in conjunction with the Third Party Tools listed in 3.1.2 as a way to identify repeat visitors and simplify clickstream tracking for improving the design and content of our website.

3.1.1 Use of Third Party Tools

We also use Task Analytics (see Section 1) to measure and track visitor intent to understand the goal of our visitors on the site. ​

We use Google Analytics to measure and track visitors to our homepage, their repeat visits, and their click paths through our website. ​

We often use tools such as Hotjar for user click tracking to understand the quality of our marketing messaging and landing pages.

3.2 Why we collect this information

By collecting this information, we strive to make more usable and informative for our customers and prospective customers.

4. General
4.1 Contact details

You may contact us at or by postal mail at either our New York or Oslo offices depending on your region. See our contact page for local contact information.

4.2 Your rights

You have a right to access your data and to receive a copy of this data. You also have a right to receive information about how we process the data. ​

If your information is not correct (anymore), you have the right to claim for rectification of incorrect personal data by us. You have the right to call for an immediate erasure of your data under certain circumstances.​ You have the right to receive your personal data provided in a portable format and ask us to transmit such data to another controller (i.e. data portability). ​

In case you believe that we process your data against national or European data protection law, we kindly ask you to contact us, to find a solution together. In addition, you have the right to complain to your local data protection authority.

Relevant Privacy, Data Safety & Security Quick Links

  1. Task Analytics Privacy Policy
  2. Privacy, Data Safety & Security Knowledge Base
  3. Task Analytics Terms of Service
  4. Task Analytics GDPR Compliancy
  5. Task Analytics & GDPR
  6. International Transfer of EU Personal Data
  7. Task Analytics Data Processing Agreement (pdf)