Measuring the user experience in real time
There's no shortage of analytics tools out there to capture user behavior, but what about measuring the user experience? Task Analytics allows you to monitor the health of your user experience in real time. Task Analytics tells you why customers visit the client’s website and if they able to complete their task.
As you discover the percentage of customers able to achieve what they intended, or the completion rate, you’ll gain insights into key performance indicators (KPIs) across the client’s entire site that will help differentiate your agency from your competitors.
"With Task Analytics we are essentially getting paid to sell. And sell more strategic deals at a higher level at the account."
Ove Dalen - Chief Client Officer & Strategic Advisor Netlife
When you partner with Task Analytics, you’ll have the tools you need to land more strategic deals, boost client satisfaction and build long-term client relationships.
Instead of relying on usability testing, your user UX designers can make decisions backed by proven data. And, your content team will know exactly which content to write by consulting real user feedback.
Reveal top customer intent-driven goals to execute the priority actions that will result in higher conversions and revenue stream.
By integrating Task Analytics into your overall strategy, you give your clients something that no one else can – the ability to measure website quality. You’ll also be able to quantify your value proposition by comparing completion rates before and after the redesign.
Beyond improving client satisfaction, Task Analytics helps you build lasting relationships with clients to improve profit margins and revenue, reduce customer churn, acquire longer-term contracts and gain access to decision makers in each account’s executive suite.
With intent analytics, your team will have everything they need to deliver real results for your clients.
The process is broken down into two parts: